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05/09/2012 Go enters the UHT milk category with two variants
Delhi, September 4, 2012: Parag Milk Foods (Pvt.) Ltd, one of the largest private dairy player and manufacturer of leading brands Go (cheese, Yoghurt etc) and Gowardhan (Milk, Ghee, Paneer etc) today launched Go Milk a 100% natural & zero preservative UHT milk. This milk is available in two variants, Go Milk and Go Slim.
Speaking on the occasion, Mr. Devendra
Shah, Chairman, Parag Milk Foods Pvt. Ltd said, The key objective in entering
the UHT milk space is to cater to the growing needs of young consumers, who
seek safety, nutrition & convenience. Increasing urbanization and working women
profile will increase the demand for safe, convenient and ready to drink
milk in India. With UHT milk being safe and ready to drink without the need
of boiling, its popularity among urban households is expected to increase significantly
in the near future.
Mr. Devendra Shah, Chairman,
Parag Milk Foods Pvt Ltd further asserted, Parag Milk Foods Pvt Ltd has great
plans for the Go and Gowardhan range of dairy products. Our vision is to be
seen as the fastest growing & most innovative dairy producer in the sector.
The UHT Milk launch is one such step in that direction. We plan to improve
our sales through new product launches and constant innovations. With launch of
UHT Milk under Go brand, we are further expanding the product basket under the
brand portfolio and also extending the reach of Go brand beyond urban Cheese
consumers to much diverse consumers in the hinterland of the country.
Mr. Jaideep Gokhale, Director
(Communications, PR & Environment), Tetra Pak India Pvt. Ltd. who was also
present on the occasion, informed that India is one of their fastest growing
markets globally and partnering with Parag Milk Foods, Indias fastest growing
dairy Company would help us achieve better growth.
The Go- UHT milk made of fresh cows milk with no added preservatives and is homogenized thus ensuring uniform distribution of fat
in the milk, making it more wholesome, consistently thick. Go Milk comes in an
interesting flip top opening which makes it more handy and easy to use 1st
of its kind packaging in UHT Milk in India
GO Milk and GO Slim will be available in all
retail stores pan India with MRP Rs. 45/- per liter and 50/- per liter
respectively. The product shelf life of 180 days is achieved by the UHT
technology and Tetra Pak packaging which seals the freshness inside preventing
the entry of air, light and bacteria.
According to the industry estimates, the value of the UHT Milk
market is around Rs. 1400 crores. Parag Milk Foods Pvt Ltd will compete with existing
players in this category.
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About Parag
Milk Foods Pvt Ltd:
Parag Milk Foods Pvt ltd, established in 1992, is one of the
Indias largest Private Dairy Products manufacturers having own manufacturing
facility with cutting age technology. Our plants are strategically located in
Manchar, Maharashtra and Palamner, Andhra Pradesh.
We also have our own dairy farm called Bhagyalaxmi where we host
3000 specially bred Holstein Freisens cows and equipped with one of Indias
first Rotary Parlors, which has mechanized the whole milking process and in
turn ensured high quality and hygiene.
Under brand Gowardhan we offer our traditional products like
Ghee, Dahi, paneer etc. while under brand name Go we offer new generation
products like cheese, UHT milk, yogurt etc.
We believe in quality and value our consumers and thus our
offerings to the consumers are best in quality.
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Media Contact
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Ms. Deep Shikha Mahajan,
Mobile : +91 9811784064,
Email id : deepshikha@bluelotuspr.com
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Ms. Pournima Surve,
Mobile: 09004683147,
Email id: pournima@i9c.in
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